MIDDLE EAST er interaction is always the top priority – in the Philippines for example , there are lots of service providers so competition is very high . If they don ’ t like your service , they ’ ll move to another ,” Aninias explains . “ Similarly , here in the UAE , there are a lot of universities offering the same programme so you have to develop a competitive advantage while keeping in mind the quality of service . Why would a student , or indeed a parent , choose your university ?”
Across the UAE , internet connectivity is a basic service with the majority of commercial and business premises offering free internet access . ADU has four different campus locations , all of which are linked with a dedicated private network from ANKABUT , which serves a national private ISP for educational institutions . Many universities can benefit from a quality network connection at special educational pricing from ANKABUT . “ Anywhere you go , there should be a wireless network ,” says Aninias . “ Even cafés or restaurants , if they don ’ t have wi-fi they ’ re seen as a bit backward . I ’ m exploring what a difference this makes when it comes to the university .”
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“ In the UAE , there are lots of universities offering the same programme so you have to develop a competitive advantage while keeping in mind the quality of service . Why would a student , or indeed a parent , choose your university ?”
— Joseph Aninias , Director of IMTS , Abu Dhabi University
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