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Virtual , Augmented , and now Mixed Reality technology “ are changing the way that people perceive and interact with the digital world ”, according to Gartner . Implications range from key shifts in user experience - towards “ invisible and immersive ” applications - to the possibility , according to BBVA , of attempts to “ adapt this technology to specific work environments such as training ”. The prevalent public perception of AR and VR is “ as exclusively linked to entertainment ”, something the release of Google ’ s and Apple ’ s new VR and AR releases may change .

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