TUENTI ECUADOR
Gerardo Suárez Napolitano , CEO of Tuenti Ecuador , reflects upon the Telefonica offshoot ’ s rapid growth , 100 % digital offerings and agile methodology
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T he global business landscape is being continually shaped and reshaped by evolving customer demand . In the telecommunications space , the rise of social media and digital communication is provoking radical shifts in the way that operators approach new and existing markets .
Tuenti came into being in 2006 as a social networking service targeting young people in Spain . Between 2009 and 2012 , it attracted more than 15mn registered users , becoming known as the Spanish Facebook . Seeking new markets and customers , the company has transformed its offering over the past decade , now operating as a private brand which operates as an independent business unit of multinational telecom giant Telefónica . The firm offers mobile telephone services accessible anywhere on any device with the strong digital operation .
DECEMBER 2019