TUENTI ECUADOR

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The Tuenti brand entered the Ecuadorian market in 2015 , sponsored by José Manuel Casas , Telefónica Ecuador ’ s Executive President , with the goal of capturing the millennial and and centennial market through a roster of simple , affordable plans as an alternative to traditional mobile carriers . “ We started out with a plan to reach 500,000 customers in five years . Four and a half years into that plan , we have more than 900,000 ,” says Gerardo Suárez Napolitano , CEO of Tuenti Ecuador . We sat down with Suárez Napolitano to discuss the strategies behind Tuenti Ecuador ’ s dramatic growth , and the company ’ s vision for the future .

“ When we were starting out with Tuenti Ecuador , we wondered if it was possible to create a new telco brand that was different from what millennials and centennials were accustomed to in Ecuador ,” recalls Suárez Napolitano . “ To accomplish this , we thoroughly investigated what was positive and negative

DECEMBER 2019