Technology Magazine December 2019 | Page 104

TUENTI ECUADOR
simplicity of Tuenti Ecuador ’ s digital products also affords the company the opportunity for laser focus on the intricacies of its offering . “ Although the products we offer may be simple , when we change and improve those projects — offering new integrations , promotions , etc — we work through those changes in great detail , investing time in test environments and , in many cases , we integrate the developments in phases to ensure the best possible results ,” Suárez Napolitano explains .
The company eschews a physical presence , instead embracing a 100 % digital offering delivered through channels such as Facebook , Twitter , Web Chat and the Tuenti Chat App . “ We know that the best customer service is the customer service that doesn ’ t happen because the client doesn ’ t need it , so we make it as easy as possible for them to find the answers to their problems without having to pick up the phone . We don ’ t have any physical care centres ,” says Suárez Napolitano .
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