Technology Magazine December 2019 | Page 110

TUENTI ECUADOR
110 suit the needs of a market based on clear understanding of consumer demand . This agile methodology is not restricted to the company ’ s internal operations . Suárez Napolitano explains that , through Tuenti Ecuador ’ s relationships — all of which are based on a commitment to maximising agility — with a growing network of close partners , the company has dramatically improved the quality of its offering and reduced delivery times across its supply chain .
Tuenti Ecuador has become the preferred brand for millennials and centennials in the telco industry . The company ’ s brand communication and media strategy are based on awareness , consideration , performance and loyalty . Continuously , the firm creates campaigns with direct collaboration from Facebook Creative Shop and Google Excellence , who guide them in the best practices of creative execution and media .
DECEMBER 2019