AL GIHAZ HOLDING
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This ethos manifests in the three pillars constituting the transformation . The changing approach to customer experience serves as the first , while Mughrabi explains the other two : “ Another is the transformation of operational processes . Our earlier processes were semi-manual or partially automated . Now we use technology and industrial best practice in addition to automation . Third is the business model transformation . Our competitors are benefiting from the new disruptive technologies introduced in the market by changing their offerings . We are working towards being a leader in the market , so we need to change the way the organisation ’ s products and services are being offered .”
Opportunities for digital transformation to make a difference have come in different areas . “ Digital transformation is a direction for the whole company and is sponsored by top management ,” says Mughrabi . “ We are looking to enhance performance , minimise costs and improve
DECEMBER 2019