INTERPUBLIC GROUP
268
Across global companies , operational functions and departments are transforming their operations to ensure they not only perform those functions but also enable , support and add value to the enterprise as a whole . As IPG , a business fueled by creatives working in the world ’ s best advertising agencies , this is vitally important . “ We ’ re ensuring that we ’ re never , ever ‘ the office of no ,’” says White . “ IPG has a creative culture . The people here are working on how to make the next great Superbowl commercial , how to really support their clients with a marketing campaign that ’ s intelligent , appealing – all those things . The upshot is that I can ’ t just mandate that people use particular tools or software . I need to enhance my agency ’ s function , and that means creating an environment that is secure , but also not restrictive to the creative process .” Constantly finding the solutions that provide security , without restricting freedom or disrupting operations is a core element of White ’ s role .
Even as businesses ’ operations become increasingly digital , the
DECEMBER 2019