Interpublic Group Adds Business Value to its Companies Through Security
Proofpoint protects users and delivers unmatched insight for continuously maturing security effectiveness .
THE COMPANY
Interpublic Group ( IPG ) is a premier global advertising and marketing services enterprise . Its companies specialize in advertising , digital marketing , communications , media , and public relations — creating customized marketing programs for clients of all sizes . IPG support its agencies with a range of services , including IT and cybersecurity services . But reducing risk and protecting users across a large and complex global federated enterprise is a tall order . Proofpoint plays an integral role in the security team ’ s success .
THE CHALLENGE
IPG and its companies deliver award-winning campaigns for many of today ’ s world-leading brands . Marketing and advertising strategies , creative work , and brand equity can represent billions of dollars of corporate value to each client . Security is important to win agency clients ; therefore , it ’ s essential for IPG to protect its companies and employees in order to attract new agencies .
“ Our mission is reducing business risk ,” said Chris White , director of security operations and deputy chief information security officer for IPG . “ That ’ s not easy with massive scope and complexity . We can ’ t possibly hire enough cybersecurity experts — they simply don ’ t exist — so we must find other methods to achieve our goals .”
The IPG security team manages more than 100 agency tenants in Microsoft Azure-based Office 365 email . Among tenants , there are huge differences in office size , ownership and work style . The goal is to move the hundreds of IPG companies to Office 365 , but meanwhile , the team needs a way to defend multiple email platforms against crimeware , email fraud , imposters , and nonstop phishing campaigns .
“ I knew Proofpoint could arm us with the tools and information that enable us to defend our companies and give us the data , automated capabilities , and vendor expertise we needed ,” said White . “ We chose Proofpoint as our primary tool to support security for one of our most critical business systems .”