INTERPUBLIC GROUP
272 addition to careful cultivation of an existing security team , is to harness cutting edge automation technology . “ You have to apply automation to help direct people ’ s brains to where they need to be focused . This is one of the reasons why I am very excited about our new companies , Acxiom and Kinesso . When IPG acquired one of the world ’ s leading data solution companies in 2018 , it afforded my team the chance to partner with the incredible expertise they have around the understanding and use of data to support automation ,” says White , “ because the most important tool in your toolbox is people . Period .”
In a world of talent shortages and increased digitalisation , expert help is an essential commodity for White . “ I couldn ’ t do my job without having supportive partners ,” he says , “ and I use the word partner intentionally . A partner is someone you trust implicitly and who is going to do what is right for you . A good partner in business brings new insight and new ways of thinking about what you do .” Early thinking about cybersecurity methodology centred around the maintenance and
DECEMBER 2019