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“ WE HAVEN ’ T SEEN CHANGE ON THIS SCALE SINCE THE INTERNET TRANSFORMED PRINT PROFESSIONALS INTO DIGITAL PIONEERS ”
IBM iX Team a new approach for CX strategy , design and development . We haven ’ t seen change on this scale since the internet transformed print professionals into digital pioneers .” However , IBM notes , the transition to AI-driven CX is happening much faster than the evolution from tactile , analogue CX to a digital marketplace . Half of the companies it surveyed for the report said they are already using AI in their CX strategies , but a large number also admitted that their operations have “ important capability gaps , and lack the strategy and skills needed to meet their AI aspirations .”
This is no surprise , as AI has the potential to radically recast the relationship between company and customer . Andy Goodman , who first coined the term Zero UI ( which we ’ ll come to in a minute ) back in 2015 , even went so far as saying that designers who wanted to keep their jobs in the next decade needed “ to become experts in science , biology , and psychology .”
With this in mind , Gigabit Magazine is going to explore the ongoing trends ( and potential future ramifications ) of AI as its influence spreads across the
DECEMBER 2019