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“ When it comes to digitalisation , our approach is to create it , launch it , and learn from it ,” explains Maarten Stramrood , Chief Digital Officer at Brenntag Group and Managing Director of the DigiB hub in Amsterdam . “ We ’ re not trying to wait until we have a perfect situation ; we would rather launch something fast and do it 92 % right instead of delivering a platform or delivering a project which might be 100 % right but which gets endlessly delayed to the point that , by the time it ’ s ‘ ready ’, it ’ s been out of date for two years .” For a distribution company with more than 16,600 employees operating in
“Create it , launch it , learn from it ”
— Maarten Stramrood , CDO , Brenntag Group , Managing Director , DigiB hub
over 580 locations across 76 countries , Brenntag ’ s decision to establish the DigiB hub is a bold affirmation of the need for even large-scale companies dealing with physical products and services to rapidly accelerate their technological progress . “ The business we are in is very physical , but you can enhance and improve the business in parts of the supply chain by using digital technology ,” explains Stramrood . “ I think this is the kind of definition that we have for digital transformation .”
DECEMBER 2019