Maarten Stramrood
feels like a little startup . Of course , we ’ re funded by Brenntag , but the impact we make and the way we approach things is very entrepreneurial .”
As a strategist with extensive B2C experience , Stramrood acknowledges that a lot of the drive towards digitalisation is coming from that sector . “ What we hear when we talk to our customers and suppliers , is that more and more people are expecting the way that they do things in their personal lives to be the way they do things in their professional lives as well ,” he explains . “ People use companies like
Amazon in their personal lives , and they ’ re starting to expect the same kind of convenience when doing business with a company like Brenntag . The big challenge for a company like ours is to deliver on that expectation .”
This expectation of a digitally empowered experience is one of the primary drivers behind the three pillars around which DigiB ’ s efforts are centred . “ We ’ re really focused on experiences , on the customer and employee side of things , in order to build smoother relationships ,” explains Stramrood .
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Maarten Stramrood
EXECUTIVE PROFILE
Stramrood is a seasoned digital entrepreneur , mobile veteran , manager and strategist with a very broad background . He is an expert in go — to — market strategies , digital marketing and sales , conversion , data science , digital care , digital driven marketing , data driven operations , operational management , product management , business development , digital disruption and product and process design . He has worn many hats throughout his career — entrepreneur : entrepreneur , CCO , manager , product manager , marketeer and strategist .
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