EVONIK INDUSTRIES
208
BRINGING IN NEW TECHNOLOGY MEANS CHANGE , THEREFORE YOU COULD ARGUE THAT DIGITAL TRANSFORMATION IS NOTHING MORE THAN A BIG CHANGE MANAGEMENT PROGRAM
— Henrik Hahn , CDO Evonik Industries and Chairman of the Management Board of Evonik Digital GmbH of the strategy for a specific strategic model , putting people at the heart of this realisation . While I believe it is unlikely that the chemical industry will see a real disruptive transformational change , it will be lifted into the digital age . So we are looking to see how new technologies and data centric approaches can support our overall strategy and drive efficiency .”
However , Hahn emphasises that “ bringing in new technology means change . Therefore , you could argue that digital transformation is nothing more than a big change management program . As a result , everything starts with being aware that we are about to change not only internal processes but processes relating to external operations .” Breaking down digital transformation into four elements : create , communicate , deliver and exchange offerings , Hahn explains that along this journey , each element must be informative and inspirational for people as well as understandable as to why the transformation is taking place . “ The people dimension is key . It ’ s not just about technology , it ’ s much more about people , trust and
DECEMBER 2020