WHY DATA ANALYTICS MATTER
FIVE OF THE BEST DATA ANALYTICS TOOLS
DATA MANAGEMENT
66
WHY DATA ANALYTICS MATTER
While traditional business reporting ( still widely used ) tells a company and its stakeholders what has already occurred , data analytics has shifted the focus towards examination of why things have happened , and how companies might operate differently in future to improve performance . The crest of this information wave is to nudge businesses to ask questions they hadn ’ t previously sought answers for , lead decision makers towards less obvious possibilities for future direction , and model scenarios to help them make decisions with confidence .
FIVE OF THE BEST DATA ANALYTICS TOOLS
IBM Cognos Analytics Key strength : natural language processing
With increasing focus on data that can ’ t be found in existing datasets , IBM ’ s Cognos Analytics has adopted the natural language processing skills of its stablemate IBM Watson , which adds text mining options and language generation . Best used in tandem with an existing IBM enterprise platform , an emerging Cognos skill is ML-driven forecasting .
DECEMBER 2020