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While not strictly a CTO , Kevin Lynch is in charge of Apple ’ s technological comings and goings as VP Technology . Lynch was previously Chief Technology Officer for Adobe Systems , where he first came to prominence . He was educated as a Doctor of Engineering at the University of Illinois at Chicago and joined Apple in 2013 . He recently summarised Apple ’ s ethos , saying : “ We wanted to be seen as a helpful addition , rather than another source of frustration and anxiety ,” he said . “ We try to take the broad ideas of what is possible and hone it down as simply as we can , and then try to simplify it some more .”

DECEMBER 2020