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Chief Data Officer

KPMG UK Since the end of 2019 , Lynne Bailey has held her role as KPMG UK ’ s CDO . Bailey joined KPMG from PwC where she also worked in data-driven roles as the Director of Data Governance and Analytics . Her passion lies in getting value from data and using it to enable and benefit organisations . The data strategy she works on at KPMG is critical to KPMG ’ s digital transformation and the firm ’ s core strategy - to deliver growth through trust .

Global Chief Data & Analytics Officer

HSBC

Seamus Murphy , HSBC ’ s Global CDAO , leads 1000 + people worldwide to deliver a differentiating data and analytic proposition . This proposition delivers balance sheet growth , increased revenue , exceptional customer experience , significant cost take out and RWA optimisation . Murphy is also responsible for defining and executing the Global Data and Analytics strategy for HSBC Commercial Banking and Global Banking . With his level of expertise , Murphy is recognised for transforming organisations into market-leading franchises with an emphasis on a customerfirst approach , digital and data .

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