Chief Data & Analytics Officer

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Laia Collazos , CDO at Coca-Cola Europacific Partners ( CCEP ), has a large responsibility as CCEP is one of the leading consumer goods companies in the world . Her team ’ s mission is to make data count and see analytics contributing to the company ’ s performance . To do this , Collazos and her team focus on platform , data governance , insight services and analytics . Having joined CCEP in 2017 as the UK ’ s CIO , Collazos was later moved to become CIO of Northern Europe . She pioneered the setup of the first data science capability that built predictive and prescriptive data products for execution , promotion , and trade marketing effectiveness to drive top-line growth . With her extensive expertise in data and analytics , Collazos is a change leader , champion of data and a driving force for analytics .

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