Ron Eismann , VP and GM of Infor CPQ , tells how Infor CPQ helps drive higher digital engagement with customers , creating memorable buying experiences

Whether as an stand-alone solution deployed in the cloud or as part of a broader CloudSuite solution , Infor CPQ helps organisations align with their consumers , creating loyalty .

Ron Eismann , VP and GM for the Infor CPQ team , has been working on the CPQ solution for more than 20 years . Eismann , along with product development team members , continually strives to increase value for Infor customers , staying in-tune to the issues manufacturers face and their ever-shifting priorities and pressures to offer highly customised products while controlling costs .

“ Our primary market is manufacturing , but challenges around digital transformation , digital engagement , and interaction with consumers are not unique to this sector . We also see opportunities for CPQ technology to be highly useful in verticals such as automotive , hightech , aerospace and defence , distribution , the services industry , and retail fashion ,” Eismann says .

He adds that different industries have similar problems . They want to better interact with the end consumer ; educate the market on the options available , and make sure that they ’ re able to drive that interest throughout the sales process .

A solution that streamlines complex processes

Infor works with the analyst community to validate what they ’ re seeing in the marketplace . Plus , they have an advisory board of 12 executives from customer organisations that helps guide the direction of Infor CPQ ; pre-empting potential trends that are emerging and possible ways the solution can be enhanced , so it remains highly relevant and solves immediate challenges for organisations .

“ Our people are working with companies every day , doing implementation of our software and directly interacting with those customers to understand their challenges and provide that feedback back into our product development team and product management team , to determine what direction we need to go from a roadmap perspective ,” says Eismann .

He goes on to add , “ No matter the project length or complexities , CPQ is adaptable to the scope of the customer order . The iterative process means Infor can begin to get a shorter time-to-value for customers , so that they can begin to see the return on our investment sooner .”

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