EVOLUTION OF NETFLIX LOGOS 1997-2000 2000-2001 2001-2014 2016-present
+
2013- 2015
2021
7- 09
POWERED BY THE CUSTOMER
In 2013 , Netflix developed original programming , based on analysis of their customers ’ data . Where studios were wanting to just make a pilot , Netflix already knew based on its data , that a series would become a hit . 2015 also saw a minor hack reported by McAfee of netflix user ’ s accounts .
MEASURING VIEWERSHIP October 2021 sees viewership measured for programming based on the number of viewers or households that watched a show in a given period . This will include the number of hours that a show was watched including rewatches . This breakthrough makes Netflix even more attractive to partners .
Marc Randolph
CO-FOUNDER & FORMER CEO Reed Hastings CO-FOUNDER & CEO technologymagazine . com 19