Technology Magazine December 2021 | Page 195

FETIM GROUP
This is a real value add for our flooring retailers and installers ”.
From the old distribution companies to the one Fetim is today , has been a massive stepchange for Beerkens . When buying your items in store , you select the item and take it home , or have it delivered . When buying many of our items today , you ’ re expected to have a full assortment offering online ( the customer journey starts at home ) and direct your consumer base to the most suitable retailer , who offers added value in their delivery .”
As a result , interfaced and well-connected edge applications are only going to grow in importance to Fetim in serving their retail customers . Given the rich library of available APIs and web services , connecting to its customers becomes less complicated . As Beerkens explains : “ Whatever products or services we offer , we need to make sure it ' s also available in digitised form . Once it ' s digitised , it ' s connected , it ' s visual , and it gives us the ability to monitor it . It gives us the ability to go back and put the data in a data lake and start mining this data ( structured or unstructured ) with AI .”
It ’ s one thing to have valuable management information and AI , but it must also offer value to our customers , according to Beerkens : “ You must also have data integrity so your customers trust your products as well as data and that your information is secure and correct .
Digitalisation has delivered measurable results for us because we ' re a global organisation active with lots of products in lots of countries . Stimulating channel integration and working together in each channel will benefit all parties and stakeholders . In meeting these demands , Infor is the right partner for us . It ’ s an exciting future . technologymagazine . com 195