CAREEM
Super App service , Careem , are expanding its operations to support the digital transformation of the Middle East region
2012
Year Founded
Ride-hailing Industry
5,000 Number of Employees
Careem , the Middle East ’ s most popular multi-service platform service , has developed massively since its founding in July 2012 . Now , the company operates in over 100 cities across 13 countries . Aside from its well-known ride hailing services , Careem offers food delivery , grocery shopping , bike sharing , B2B logistics , and other services .
The company is dedicated to supporting the digital transformation of the Middle East region and will achieve this through the expansion of its Super App .
Qasim Ahmed , Head of IT Infrastructure at Careem , discussed the company ’ s goal to boost digitalisation in their region : “ Careem started close to 9 years ago with a very simple vision , to simplify the lives of millions of people in our region . Our reasoning behind this was we realised the region was slightly behind in terms of digital transformation and we saw a huge opportunity to fill that gap .”
By filling this gap , Careem believes it will improve the lives of millions and build a lasting organisation that inspires . As Careem expands , the company hopes it “ can help the region leapfrog into digital transformation .”
A large part of achieving this vision involves hiring the right talent , Ahmed explained . Careem needs to “ make sure the teams are empowered , and make sure colleagues are very much aligned with
technologymagazine . com 263