CAREEM
Driving
digital transformation in the Middle East
the issues and challenges new companies face . He said : “ Especially in the start-up world you do have a vision but there may not be a clear path to get there . You have to deal with a lot of uncertainty .”
This is why the company is keen to support others in the region and as a result , accelerate the digital transformation of the Middle East . Looking at its own digital strategy and development , Careem has had to navigate its own uncertainty , especially when adopting new technologies and processes . This is particularly significant for start-ups as processes need revising more regularly to ensure best practices .
Having developed an efficient formula for this in its operations , Ahmed explained “ When Careem builds digital processes we make sure it is sustainable , efficient and effective for the business which enables us to grow rather than slow down .”
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