Erik Balladares , Vice President , Broadcast & Media Division at Rohde & Schwarz , says broadcast clients can have the best of both worlds with Cloud services

Headquartered in Munich , Germany , the Rohde & Schwarz technology group is a global trailblazer when it comes to paving the way for a safer and connected world with its leading solutions . Founded in 1933 , the group develops , produces and markets a wide range of electronic capital goods . In the broadcast and media market , the company has been a leading technology innovator for more than 80 years and provides technology for live studio production , premium post-production , playout delivery and distribution .

Erik Balladares is Vice President , Broadcast & Media Division at Rohde & Schwarz , and manages the company ’ s media business across the globe and its broadcast and media business for North America . He explains every project is assessed so that

Rohde & Schwarz can fully understand the customer ’ s goals and the best way to meet these with the right combination of technology and services .

“ It makes sense to have on-premises hardware in some cases ,” says Balladares . “ Typically , when we have high-performance environments with uncompressed workflows - at 4k or even sometimes 8k resolution - it can be quite difficult to move that content back and forth to the cloud , especially if they want a quick turnaround . So in those cases , an on-prem solution really makes sense . But in other scenarios where we ’ re dealing with compressed workflows , then it really makes sense to deploy into the cloud where possible . So we work very closely with our customers during the initial process and project discussions and really determine what makes sense for their project .”

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