GREEN DATACENTER
As data centre sustainability transitions from an added cost to an MO , Green demonstrates how ESG can offer an invaluable market differentiator
Clearly , sustainability is more than a low-level concern for Green . This Swiss data centre leader is rapidly expanding , going from a single site to a multi-site , multi-campus company in just a few years – and it plans to become pan-European in the near future .
All of this , while implementing sustainability standards as the cornerstone of its architecture .
Green ’ s monumental success demonstrates that sustainability doesn ’ t have to be a ‘ necessary expense ’ or a roadblock to data centre growth – in fact , it can be their differentiator .
Navigating the challenges facing the data centre industry While many industries are facing major , omnipresent challenges , it ’ s hard to compete with the extent and variety of the difficulties faced by the world ’ s data centres . Firstly , there ’ s the longstanding impact that COVID-19 and global conflicts have had on supply chains . “ Of course , now , most recently – when we thought that finally the pandemic had ended – we have the Russian Ukraine war , which has again impacted global supply chains and energy supply in particular ,” explains Roger Sueess , the CEO of Green .
“ Certainly , with our clients and customers , this has created a lot of anxieties about how they navigate through those crises , while at the same time , needing to transform their businesses .”
Running parallel to energy and supply chain threats is the rate of expansion that global businesses are demanding of data centres . As digital transformation is being deployed at an immense scale , meeting global demand is no mean feat .
Then , amongst all of this , there ’ s the issue that there simply isn ’ t enough talent out there to navigate these hurdles .
“ While it ' s an old topic , what ’ s still very much true for us as we expand is the war of talent and getting the right people who can actually support that growth ,” Sueess comments .
“ It ' s about more than just chasing one KPI . It ’ s a very holistic approach – and that ' s also something that ' s very hard to just copy , because it ' s a complete mindset change ”
ROGER SUEESS CEO , GREEN technologymagazine . com 61