Technology Magazine December 2022 | Page 69

GREEN DATACENTER

“ When you ' ve been on the other side as a consumer , you recognise what ' s important in terms of maintaining the brand and the entity that you work for ”

ASHLEY DAVIS , EXECUTIVE BOARD MEMBER , GREEN
When you ' ve been on the other side as a consumer , you recognise what ' s important in terms of maintaining the brand and the entity that you work for . Our being able to influence how Green has grown , with that lens across service , availability , consumption and development , certainly brings a unique differentiation for Green .”
“ I ' ve always said that best in class is a process , not just an event . The commitment and hard work behind the scenes , which goes into operating our sites , maintaining our sites , etc . is evident in our recognition as best in class ,” adds Davis .
Utilising their perspective as former consumers – and thereby understanding the priorities of their consumers first-hand , as well as what their end-user experience expectations are – Green has taken its sustainability commitment several degrees further than its competitors .
“ I think we really went through a whole journey . Of course , we chased the optimal PUE , which is something very much known in the industry , but then we went even further ,” explains Sueess , outlining the approach and extra-mile-factor that set Green apart .
technologymagazine . com 69