In the meantime , though , our clients and customers are actively asking about ESG strategies ,” Sueess continues .
“ I see that as an opportunity to start monetising as , you know , we are the company Green .
“ For us , it was almost a given that we would invest in sustainability and differentiate ourselves there . But now , it ’ s actually become an advantage – in a lot of the discussions that we have – that we did this early on ,” explains Sueess .
“ For a data centre , you ’ re looking at a lifespan of 20 to 30 years . So , if you haven ' t already made those investments and if you don ' t keep improving , you ' ll have a stale asset , so to speak , and you have to innovate at another level .”
Thanks to its proactive approach , Green has set sustainability as its key differentiator , and a priority that marks it out from its competitors . As such , it has a marked competitive advantage over its rivals , who have only just begun to implement their ESG progress strategies .
“ There ' s a tonne of competition out there that we consider ordinary . But very few that are extraordinary , and our achievement over the last three years is that we consider ourselves to be extraordinary on that basis ,” says Davis .
“ Sustainability is a differentiator that people are looking for , and I think more and more it is becoming an MO rather than something that you can choose to do ,” Sueess elaborates .
“ Having an advantage there , or being ahead of the rest , helps . It ’ s important that you keep working on it .
“ That ' s a mindset that we were able to establish at Green – and that makes our customers very confident that they made the right choice , because they see us continuously improving .”
“ It ' s not that we go , ‘ Okay , now we put the ribbon on it , we ' re done ’. No , we are actually looking , every year , to see how we could push our new technologies : can we improve processes , configurations and so on , to keep that advantage and to keep ahead ?” concludes Sueess . technologymagazine . com 79