AI / ML
“ Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies . Nearly 60 % of consumers aware of privacy laws are omfortable using AI . Broadening awareness and educating consumers about their privacy rights will empower them to make informed decisions and foster greater trust in emerging technologies ”
HARVEY JANG VP AND CHIEF PRIVACY OFFICER , CISCO
The European Union ’ s General Data Protection Regulation ( GDPR ) set an early benchmark for data protection , but as AI capabilities expand , questions arise about whether existing privacy frameworks are sufficient to address new challenges . The integration of AI into healthcare , financial services and personal devices has created unprecedented opportunities for data collection and analysis – and unprecedented risks .
Now , new research from Cisco has provided crucial insights into how consumers navigate this complex landscape of technology , trust and privacy . The technology giant ’ s 2024 Consumer Privacy Survey has found that understanding privacy regulations directly correlates with increased confidence in data protection and willingness to embrace AI-powered solutions .
Rising privacy consciousness shapes consumer behaviour The study , which surveyed 2,600 consumers across 12 countries , reveals a marked increase in privacy awareness , with 53 % of respondents now cognisant of their national privacy laws – a significant 17 % rise since 2019 . This heightened awareness appears to have a substantial impact on consumer confidence , as 81 % of informed consumers express confidence in their ability to protect their data , compared to just 44 % of those unfamiliar with privacy regulations .
Harvey Jang , Cisco ’ s Vice President and Chief Privacy Officer , emphasises the significance of these findings : “ Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies .” Nearly 60 % of consumers aware of privacy laws are
158 December 2024