Technology Magazine December 2024 | Page 164

ANTHONY GRIECO
AI / ML
This stands in stark contrast to just 33 % of those aged 65 and above .
This awareness translates into action , with 49 % of consumers in the 25-34 age bracket having switched companies or providers due to concerns over data policies – a rate nearly three times higher than that of those aged 75 and above ( 18 %). The younger demographic also leads in exercising their data rights through Data Subject Access Requests ( DSARs ), with 46 % taking such actions compared to merely 16 % of those over 65 .
The survey also reveals encouraging trends in the adoption of security measures across the broader population . Over the past year :

ANTHONY GRIECO

TITLE : SVP AND CHIEF SECURITY AND TRUST OFFICER
COMPANY : CISCO INDUSTRY : TECHNOLOGY LOCATION : UNITED STATES
Champions active data protection measures and promotes security best practices such as multi-factor authentication . Advocates for clear information sharing protocols and personal data protection .
• 67 % of consumers reviewed or updated their privacy settings in applications and platforms
• 68 % implemented multi-factor authentication
• 61 % utilised password managers for credential security .
Anthony Grieco , Cisco ’ s Senior Vice President and Chief Security and Trust Officer , commends this proactive approach : “ Data is an asset we all must actively work to protect . From using multi-factor authentication to making sure that users know very clearly and easily who can access information as it is shared , we are encouraged by respondents taking action to protect their personal information .”
164 December 2024