Technology Magazine December 2024 | Page 167

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AI is here : How should CISOs respond ? consumers indicate they would refuse to purchase from organisations they don ’ t trust with their data . This statistic serves as a stark reminder that privacy protection is not merely a compliance issue but a fundamental business imperative .
Privacy a central element of business success The landscape of data privacy and security continues to evolve rapidly , shaped by technological advancement , regulatory changes and shifting consumer expectations . Cisco ’ s research underscores that privacy awareness and protection are no longer peripheral concerns but central elements of consumer trust and business success .
As AI technology becomes more prevalent , the relationship between privacy awareness and technology adoption becomes increasingly critical . Organisations that prioritise transparency , education and robust security measures whilst maintaining ethical AI practices are likely to gain
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