AI / ML

A stark generational divide exists , with

of young adults ( 25-34 ) aware of their privacy rights compared to just

of those 65 +

a competitive advantage in an increasingly privacy-conscious market .

The challenge for businesses moving forward will be to balance innovation and convenience with security and privacy , ensuring that technological advancement does not come at the cost of consumer trust . As the survey demonstrates , consumers are increasingly willing to take action to protect their privacy and businesses that fail to meet these expectations risk losing their customer base to more trustworthy alternatives .

As Cisco ’ s Chief Legal Officer Dev Stahlkopf says : “ With the growing role of AI in daily life , the spotlight is on its safe and responsible application . Companies should prioritise ethical AI to preserve customer trust .” technologymagazine . com 169