DIGITAL TRANSFORMATION
WATCH NOW
Powering the New Era of Computing | NVIDIA GTC 2024 | Official Keynote Outro
Nvidia ’ s software infrastructure At the centre of Nvidia ’ s market position lies CUDA , a software platform that enables developers to use graphics processors for general computing tasks . CUDA has become the standard development environment for AI applications , creating technical barriers for competitors .
The platform includes tools for machine learning , computer vision and scientific computing .
These tools form part of Nvidia ’ s AI Enterprise suite , a collection of software that helps companies deploy AI applications across their operations .
This software infrastructure has created what economists term a network effect . As more developers learn to use CUDA , more companies build tools compatible with Nvidia ’ s processors , increasing the cost for customers to switch to alternative suppliers .
Data centre dominance The rise of large language models – AI systems that process and generate human-like text – has transformed Nvidia ’ s data centre business . These models require significant computing power for both training and operation , driving demand for specialised processors .
technologymagazine . com 79