KOBALT MUSIC
Nuno explains that Kobalt’ s ability to disrupt the model was an intentional architectural decision from day one.
The first pillar was a“ single database enabling rights to be managed globally, instead of having regional contracts which effectively forced songwriters to deal with not one company, but all its regional officers in the case of our competitors”. The global, centralised view of rights was revolutionary.
The second, complementary pillar was a system built for complexity and automation. Nuno points to a“ flexible rights model, allowing us to capture complex and bespoke rights pictures, with high degrees of automation, which lets us to work with a lower marginal cost and makes it possible not to own copyrights and instead focus on a service model, earning a commission”.
This combination is the engine of Kobalt’ s“ admin model”. Nuno’ s experience in sectors like banking and advertising, where he built large-scale data warehousing, trading and advertising platforms, was paramount in managing the immense volumes of data in music.
He adds:“ The importance of investing in continuous improvement, from a skills and process point of view, the adoption of new technologies, the focus on DevOps, cloud-native practices and more all heavily influenced the strategy.”
Scaling the platform: from creator to industry backbone Kobalt leverages its robust platform to serve two distinct, but related, segments of the market.
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