KOBALT MUSIC cloud-native services scaling on demand and SOLID principles that allow us to replace parts of the infrastructure if necessary without having to wholesale rebuild systems.”
Confronting the AI conundrum No technology conversation in 2025 is complete without addressing AI and, for a company built on copyright, the stakes are existential.
Nuno sees AI as a double-sided challenge: a potential threat to the value of creative work and a powerful tool for internal efficiency.
On the copyright front, Kobalt is playing both offence and defence, as Nuno details:“ From a copyright perspective, our key focus is ensuring that our clients find opportunities to leverage AI both in the creative process, as well as finding alternative monetisation options that would allow them to benefit financially from their catalogue of works being used for the production of derivative works using AI.”
Simultaneously, the business is working to protect the royalty pool from dilution.
Nuno expands:“ From a risk perspective, we continue to work actively across various copyright organisations, including the ones where we have board representation, to ensure that the value of the work that our clients create is not going to be diminished by a flood of generated content that could dilute the royalty pool for the creators we represent.” technologymagazine. com 237