THE TECHNOLOGY INTERVIEW

But it’ s the AI dimension that has transformed most dramatically.“ That started about two years ago when the AI revolution really kicked in,” Brian says, explaining that NetSuite’ s approach to AI stems from witnessing people across its ecosystem using the tech before more formally adopting it company-wide.“ Now, everybody’ s‘ doing’ AI,” he says.“ Everybody’ s job involves AI. The team that we centralise has really become more of an enablement rather than an execution team for AI.”

This democratisation of AI across the organisation is not exclusive to NetSuite, however, and unsurprisingly represents a broader trend in enterprise software – where AI capabilities are moving from specialised functions into the fabric of everyday work.

NetSuite: everything you need to grow NetSuite occupies a unique position in the enterprise software landscape. Widely recognised as the first ever web-based ERP system, NetSuite was founded in 1998 and, as it grew, moved from its accounting roots to add in other integrated applications like inventory management and customer relationship management( CRM), creating a comprehensive ERP suite that predated the capabilities of its nearest competitors.

“ I think our tagline says it very well,” Brian says.“ It’ s everything you need to grow, all in one place. That’ s a great description of the business

management capabilities that we bring to run everything from a startup all the way to a big enterprise – and all totally online.”

This comprehensive approach positions NetSuite at the intersection of multiple business functions, from finance to operations and customer relationships and more. It also means that AI integration touches virtually every aspect of how businesses operate. When asked how NetSuite is changing business operations day to day, Brian notes that there’ s a broader pattern of acceleration at play.

“ What we’ re seeing today with the AI revolution is all about acceleration,” he points out.“ It’ s all about the pace of change. Picking up that pace of change has actually been with us for quite a while, and moving everything online was one of the steps along the way. NetSuite was around for that very first revolution, the move to the cloud. That fact gives us great perspective as we start to think about what’ s happening now with AI.”

28 December 2025