DATA & DATA ANALYTICS
ugby is a sport that is defined by speed, accuracy and passion. Despite the sport’ s history stretching back as far as 1823, rugby – namely, the women’ s game – has had a 21st century glow-up thanks to Capgemini, which is redefining how fans experience the game thanks to the power of its AI.
Capgemini’ s TryZone IQ is a groundbreaking AI-powered platform delivering real-time match insights like never before, with the tech painting a richer, deeper picture of every tackle, run and try for fans watching at home. This summer, it was used for the first time at the Women’ s Rugby World Cup in England, the sport’ s home country.
Benefitting newbies to the game, young watchers and die-hard fans alike, the introduction of TryZone IQ marks the first use of Gen AI at a Rugby World Cup, supporting the commentary team by providing real-time match analysis and contextual insights throughout the tournament across broadcast, social and digital channels.
74 December 2025