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DATA & DATA ANALYTICS
“ It is a great example of how innovation can help fans feel closer to the action while enhancing their overall experience and enjoyment along the way.”
TryZone IQ: AI’ s eyes on the game Unlike traditional sports coverage that often relies on repetitive statistics or delayed analysis, TryZone IQ dives deep – and fast. Every minute, it digests live and historical data – including player moves, team momentum and even the subtle ebb and flow of possession – which it then feeds to an advanced Gen AI engine quietly behind the scenes. This then weaves this raw input into insightful narratives for commentators and digital platforms.
“ TryZone IQ is a first in the history of rugby,” Steven explains to Technology Magazine.“ It processes historic and live match data like player actions, team dynamics and stats through a Gen AI engine, producing concise, actionable summaries for analysts during live broadcasts.
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These insights can support commentary or be integrated across digital and social channels, giving fans context-rich updates in real time. In collaboration with World Rugby and Opta, Capgemini also developed new on-screen visualisations like Expected Tries and Attacking Threat, which simplify complex metrics into intuitive graphics, showing fans key moments and who’ s most likely to score. Importantly, the system is designed for human-AI collaboration, so analysts can refine and control the insights.
“ In short, TryZone IQ democratises rugby knowledge, helping millions of fans understand the game like never before.”
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