DATA & DATA ANALYTICS
“ Another important step was understanding how TV production teams craft narratives in real time, so that our insights were designed to maximise their chances of making it onto the live feed,” Steven adds.
Next? The challenge – an exciting one, no doubt – is expanding what Capgemini is doing with TryZone IQ to other sports, sectors, and use cases. Outcome IQ, another Capgemini technology, was used during the 2025 Ryder Cup and brought real-time match insights and probabilities to golf, much like TryZone iQ does for rugby.“ It evaluates every stroke, hole and match in just a few seconds, giving fans a real-time understanding of momentum shifts, strategic decisions and performance under pressure,” Steven says.
Then in sailing, there’ s Windsight IQ, which was created in collaboration with America’ s Cup Media and launched for the Louis Vuitton 37th America’ s Cup in 2024, which offers audiences a window into one of the sport’ s most vital yet often unseen forces – the wind.
“ Beyond sports, we’ re also applying AI-driven storytelling to entirely new domains,” Steeven concludes.“ For example, we’ ve partnered with Imperial War Museums( IWM) to make 20th-century conflict history more accessible to the public. By using AI to transcribe and analyse over 20,000 hours of oral history interviews, we’ re helping uncover stories and perspectives that were previously hidden.”
Read more: How IWM uses AI to bring history to life on P34 of Technology’ s October edition
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