USA
Driving efficiency in its supply chain Renowned for its technological ingenuity , ZTE USA ’ s strategy of offering innovative , quality products at mid-tier prices has helped the company gain a foothold in the US market . Finerty says that this pioneering mindset has also applied to the subsidiary ’ s supply chain function where digitization strategies are helping to streamline operations .
By implementing a collaborative , planning , forecasting , and replenishment ( CPFR ) method and using the Oracle-based product
Demantra , the US subsidiary is using data analytics to promote greater integration , visibility , and cooperation between its partner ’ s supply chains . In doing so , ZTE USA hopes to transform its intricate supply network .
“ Ultimately , it comes down to communication with the customer and having a weekly discussion about the company ’ s forecast , replenishment plans , demands , and supply chain system ,” notes Finerty . “ Getting data about our supply function isn ’ t as hard as it may seem . Our customers are typically willing to share their data because they
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