Technology Magazine February 2018 | Page 147

USA

ZTE IS CURRENTLY THE FOURTH LARGEST SMARTPHONE SUPPLIER IN NORTH AMERICA BEHIND APPLE , SAMSUNG , AND LG .

up-to-date information to help us meet our customer ’ s needs ,” he says . “ We can see what ’ s happening in real-time and prepare for changes in the supply chain and that ’ s very advantageous .”
Dual distribution center strategy This strategy is helping to accelerate the company ’ s growth however , ZTE USA is not only interested in digital transformations , it is also transforming its operations by implementing a dual distribution center strategy in the US .
This tactic is helping ZTE USA quicken its distribution times , reduce costs and deliver more directly to its customers through the ZTE USA ’ s website or through retailers like Amazon and Newegg . “ It ’ s great for us to be able to ship directly to the consumer ,” notes Finerty . “ Yet , in other instances , it might make more sense to work with one of our partners to get the best value for the dollar . In this way , the dual distribution center is really helping us to make our operations more cost-effective , depending on the business type .”
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