USA
Undoubtedly , ZTE USA has experienced exponential growth . However , despite the pressing challenges of a growing supply chain and brand name , ZTE USA has remarkably achieved this success without extra manpower .
“ ZTE volumes in the US have grown over 70 % in terms of units delivered from 2016 to 2017 , but we ’ ve done it with the same amount of people ,” notes Finerty . “ If you ’ re managing your business in the right away and you have the systems in place to do that , you don ’ t necessarily need more people to ship more pallets . You just need better preparation , better communication and better planning .”
Global Footprint The company ’ s burgeoning size has not only been advantageous for its bottom line , it has also helped ZTE USA develop strategic partnerships thanks to its growing brand .
“ I think we have great opportunities to leverage just the sheer size of ZTE ,” reflects Finerty . “ We have a lot of established supply relationships so when we go to the table to meet with companies - whether it ’ s somebody stateside or a global brand - that relationship is already established and I ’ d say that ’ s really one of the big positives .”
Whilst the company ’ s immense size can be valuable , it also poses its challenges . “ We can have some communication challenges , in terms of finding out if there are supply issues ,” says Finerty . “ For instance , the overall cultural differences between China and the US can also present some complications . It ’ s really incumbent upon the US team to learn how the Chinese teams operate and how it ’ s best to communicate with our counterparts in Asia . I think for those of us , like myself , who have been here several years , we ’ re still learning , but we are progressing well . I think that ’ s valuable from a talent perspective for ZTE USA .”
By utilizing its digital tools and data , ZTE USA has taken an intuitive approach to its supply chain , delivering purchase orders early if possible and supplying surplus stock during promotion periods . “ If you ’ re always presenting how you
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