MIDDLE EAST

Dr Arafat El Mourad has explained in his book on innovation procurement the current situation of the banking sector and its impact on business performance , and that for three decades , many studies related to the practices of procurement and their consequences on the performance of business caught the attention of many researchers .

However , very few literature deals are struck which consider the implementations of procurement impacting the performance of business . Thus , the technique that El Mourad opts is to look into the firms ’ perception of innovation , which is banks ’ performance for the customers as well as the importance of innovation concerning all stakeholders ( shareholders , suppliers , internal customer and external customers ). The influence of this on business performance is analysed by conducting case studies , surveys and interviews with different stakeholders .

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