EMIRATES NBD

Now , up to a million customers utilise Emirates NBD ’ s digital banking services on a regular basis .

Such shift in customer demand has therefore led Emirates NBD to transform its IT infrastructure and adopt digital tools such as big data and cloud services , and strengthen these with worldclass security features . Popular self-service and mobile banking technologies are now accessible , easy to use and hyper-secure . Additionally , the bank has moved a number of its services to another data centre , providing not only contingencies and triangulations , but can be rest assured services are able to run at all times for its customers .

Despite such digital trends , where Dh500mn has been allocated to transform Emirates NBD ’ s digital

services , traditional brick and mortar stores have not been left untouched . Identifying that a large percentage of its customers are continually on the go , the bank has introduced automated banking , in addition to its teller-less branches . This will therefore allow the bank to tap into different regions and areas which will have previously proved challenging , and will provide the manpower needed to deliver traditional commercial banking services . It is clear to see that by working with partners to provide its services to locations out of area , Emirates NBD is stepping out of its comfort zone , whilst ensuring it offers the best services without dissecting its overall service delivery .

Its digital investment also filters into Emirates NBD ’ s paperless ambitions and the consequent launch of its first paperless digital branch . Located at the Dubai World Trade Centre , it will provide 24-7

206 February 2018