Technology Magazine February 2018 | Page 211

MIDDLE EAST
ATMs across the UAE . This will enable the bank to cater to both existing and developing markets , such as millennials , who all want digital banking services which are user-friendly and fuss-free . To support its mobile and contactless payment services , Emirates NBD ’ s partnership with Apple Pay will further support customers . By adding their details from the Emirates NBD mobile banking app , customers will be able to undertake banking transactions on the move , guaranteeing increased flexibility and convenience .
Building partnerships has therefore become a strong focus for Emirates NBD , both nationally and internationally . Its recent partnership with the Dubai Electric and Water Authority ( DEWA ) has also seen the banks ’ credit card users gain the ability to pay their bills in installments online or utilise Emirates NBD mobile banking services . Users will not be charged interest on their bills over the 12 months , enabling increased convenience and support within its local communities .
With an increasing budget for its digital services , Emirates NBD will remain committed to developing digital solutions with the customer in mind , whilst driving employee growth and providing essential training opportunities . Adopting a talent management programme , continuous improvement remains a strong driver for the business across its operations .
Fully placing the customer at the heart of its services , Emirates NBD ’ s digital channels have grown in response to essential customer feedback , and will see it continue to remain a leader within the Middle East banking sector . Continually focused on improvement , the future of Emirates NBD depends on its ability to listen to its customers and understand their requirements and needs in order to remain competitive across the Middle East . www . gigabitmagazine . com 211