MIDDLE EAST customers has been positive and it seems likely that Panda ’ s approach will become a blueprint for other major retailers in the Middle East . As with the vast majority of transformational projects , there were challenges involved in simple aspects like barcoding strategy and related processes to ensure that the technology would perform at maximum potential , but the pilot phase followed after several months
of collaborative effort . The concept was brought to life in a store with customer experience and feedback helping to continually improve it .
Panda ’ s other current and upcoming technological offerings include a ‘ Surprise and Delight ’ loyalty programme . Recently launched , it brings together technology which allows Panda to analyse and understand customer data in order to improve the service further . The company ’ s app can gather this type of information before the customer is even through the door , enabling it to cater offers and discounts to the person . Even better , customers can use the app in-store – utilising the wireless internet that is being implemented across the business – giving an extra edge to that user experience . Part of Panda ’ s transformation programme also entails a concerted effort to expand its product portfolio and make significant savings by becoming a leading provider of basic branded goods alongside diversifying its range to include value added goods . Another of the central pillars of its transformation
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