AMAN
Group IT Director of Aman , Archie Natividad , discusses Aman ’ s approach to technology amid the company ’ s digital transformation
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W ith technology transforming the way companies operate and conduct their business , it has encouraged firms worldwide to embrace technological change in order to provide an improved service to customers .
Although it is considered to be a destination that prides itself on offering a place to escape from modern life , Aman has undergone a digital transformation to deliver a luxury hotel stay where cutting-edge technology doesn ’ t compromise guests ’ experiences . However , Group IT Director of Aman , Archie Natividad , believes that it ’ s important to offer guests the freedom of choice depending on the experience they seek . “ Not all Aman have TVs . They ’ re hidden in cabinets , behind a cupboard or a sliding door . Aman means peace and that ’ s very much the essence when you arrive ,” explains Natividad . “ It ’ s important that we try and introduce the right technology . It ’ s always a challenge but we don ’ t want gimmicks . Each hotel has a different style of design that is unique to each property and they all offer different experiences .”
FEBRUARY 2019