A SHIFTING INDUSTRY
Duncan Macdonald
LIBERTY GLOBAL
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“ The partners I work with now are very open , mature and energetic – they want to go on a journey ”
— Duncan Macdonald , VP Consumer Solutions and Digital Transformation at Liberty Global within IT .” More recently , Macdonald has been given the role of CIO for UPC Switzerland , a key company under the Liberty umbrella , where he will partner on the company ’ s digital transformation – “ a three-year journey in which we hope to transform the customer experience ”, he enthuses .
A SHIFTING INDUSTRY
Macdonald firmly believes digital transformation is “ absolutely vital ” to Liberty Global and to the telcos it represents as they strive to deliver a range of digital services that are all-encompassing . “ The telecom industry as a whole
EXECUTIVE PROFILE
Duncan Macdonald
Duncan Macdonald is currently Vice President of Consumer Solutions and Digital Transformation at Liberty Global , as well as Chief Information Officer ( CIO ) of UPC Switzerland , a key brand under the Liberty Global umbrella . Prior to working with Liberty Global , he was a Senior Manager at Accenture . Currently , he is responsible for the creation and implementation of a five-year digital transformation strategy to evolve Liberty Global from a telecoms provider to a digital service provider .
FEBRUARY 2019