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defining the customer context ; understand the needs of the customer segment ; understand market conditions ; and then really understand the journeys to give a customer what they want within the best possible experience . If people do want a personal touch , if they want to speak to someone , that is part of the digital journey .”
As digital not only transforms the world around it , but also transforms itself , meaning companies within Liberty Group ’ s portfolio need to think with agility about what they ’ ll need to be www . gigabitmagazine . com