LIBERTY GROUP
Liberty Group and Standard Bank have joined forces to create Liberty Short-Term Centre of Excellence , an innovative hub where digitally disruptive tools are being brought to the fore .
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S implicity , transparency and flexibility :
this is a well-versed mantra at Liberty
Group and it was also the shrewd thinking behind its latest business venture . The South African business used to solely focus on life insurance but , more recently , the company has made its first foray into the short-term insurance market , offering a quick and easy way to get car and household insurance through its brand-new unit , Liberty Short Term Centre of Excellence . Championing cutting-edge technologies , this business group is not only driving benefits for Liberty Group and its majority stakeholder Standard Bank , it ’ s also helping to deliver a customer experience quite like no other .
Deepesh Thomas helped to build the shortterm insurance business from scratch . Now Chief Executive Officer at the unit , he says that the Centre of Excellence was initially conceived as a “ technology firm which would build the insurance and technology capabilities that didn ’ t already exist in the group ”. It would also provide greater portfolio differentiation , allowing both Liberty Group and
FEBRUARY 2019