CLICK TO WATCH : ‘ GOLDEN HIPPO COMPANY VIDEO ’ 103 ensured an enviable level of strength in depth . “ We have experts in every field ,” she affirms . “ Whether that ’ s brand ideation and creation , product development , copywriting , media buying , video production and editing , right through to reputation management and SEO , distribution and fulfilment .”
The company ’ s founders and senior management team embody the culture that has made this possible . For example , Mehrzai describes an environment that fosters ideas and a creative approach to operations , and
which thrives on values such as test everything and fail fast , allowing the best idea to win regardless of its origin , being responsible for and learning from mistakes , and mentoring and educating others .
“ When I was building my team , I realised relatively quickly that I could find the best technically sound and proficient individuals in whichever role I was hiring for ,” Mehrzai comments . “ But , if they don ’ t embody and embrace those aspects of our culture that make us so strong , then it will be really difficult for
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